Professional Sales Program
Code: 5821 - Sector: Administration, commerce et informatique (01)
Sanction: DEP
Duration
900 hours
Units
60 units
Status
Program approved in 2008
Program Objectives
The aim of the program is to train someone in the sales of products or services, to offer solutions that correspond to their customers' needs, to provide advice, establish a climate of trust and build customer loyalty by offering personalized service that meets customer expectations. In addition to consulting and sales-related tasks, sales consultants may also manage and display in-store merchandise and provide after-sales service.
Determine their suitability for the occupation and the training process (30h)
Module Code: 948-422
Objectives
- Evaluate personal qualities and skills for sales profession
- Understand requirements and competencies needed
- Assess motivation and commitment to training
- Develop a personalized training plan
Establish professional relationships in the workplace (90h)
Module Code: 948-436
Objectives
- Build effective professional relationships
- Develop communication and interpersonal skills
- Learn collaboration and teamwork strategies
- Master professional etiquette and conduct
Interpret consumer behaviour (45h)
Module Code: 948-443
Objectives
- Understand consumer psychology and decision-making
- Analyze buying patterns and preferences
- Identify consumer needs and motivations
- Adapt sales approach based on consumer behavior
Provide customer service (30h)
Module Code: 948-452
Objectives
- Deliver excellent customer service
- Handle customer inquiries and complaints
- Build customer loyalty through service
- Maintain professional customer relationships
Sell products and services (120h)
Module Code: 948-468
Objectives
- Master sales techniques and strategies
- Present products and services effectively
- Handle objections and close sales
- Build long-term customer relationships
Perform sales-related transactions (45h)
Module Code: 948-473
Objectives
- Process sales transactions accurately
- Handle different payment methods
- Manage returns and exchanges
- Maintain transaction records
Manage their time at work (15h)
Module Code: 948-481
Objectives
- Develop effective time management skills
- Prioritize tasks and activities
- Balance multiple responsibilities
- Improve workplace productivity
Use job search techniques (30h)
Module Code: 948-492
Objectives
- Develop effective job search strategies
- Create professional resumes and cover letters
- Prepare for job interviews
- Build a professional network
Begin acquiring professional sales experience (60h)
Module Code: 948-504
Objectives
- Gain practical sales experience
- Apply sales techniques in real situations
- Develop professional confidence
- Learn from experienced sales professionals
Become familiar with laws and regulations (30h)
Module Code: 948-512
Objectives
- Understand sales-related laws and regulations
- Learn consumer protection guidelines
- Master ethical sales practices
- Comply with industry standards
Provide after-sales service (30h)
Module Code: 948-522
Objectives
- Deliver excellent after-sales support
- Handle product returns and warranties
- Maintain customer satisfaction
- Build long-term customer relationships
Perform sales activities in French (60h)
Module Code: 948-534
Objectives
- Conduct sales activities in French
- Communicate effectively with French-speaking customers
- Handle transactions in French
- Provide customer service in French
Keep knowledge of products and services up to date (45h)
Module Code: 948-543
Objectives
- Maintain current product knowledge
- Stay informed about new products and services
- Understand product features and benefits
- Keep up with market trends
Perform stock management activities (60h)
Module Code: 948-554
Objectives
- Manage inventory effectively
- Track stock levels and movements
- Process stock orders and deliveries
- Maintain accurate inventory records
Perform visual merchandising activities (45h)
Module Code: 948-563
Objectives
- Create effective product displays
- Implement merchandising strategies
- Optimize store layout and presentation
- Enhance visual appeal of products
Make connections between marketing strategies and sales (45h)
Module Code: 948-573
Objectives
- Understand marketing principles and strategies
- Align sales activities with marketing goals
- Implement promotional campaigns
- Measure marketing effectiveness
Integrate into the workplace (120h)
Module Code: 948-588
Objectives
- Apply professional skills in work environment
- Adapt to workplace culture and expectations
- Build professional relationships
- Demonstrate professional competence
Témoignage
La formation en gestion des affaires chez Forma Pro Academy m’a permis de monter rapidement en compétences. Le programme est concret et adapté au marché québécois. J’ai décroché un poste de cadre un mois après ma certification.”
Les formateurs de Forma pro Academy comprennent les défis des nouveaux arrivants. La formation en comptabilité était flexible et pratique, ce qui m’a permis de me reconvertir tout en travaillant.
L’expertise des formateurs et la qualité du programme m’ont impressionné. La formation en administration des affaires était intensive mais très enrichissante. Je recommande vivement.
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